People love jazz music. But thequestions like ‘Who loves it the most?’, ‘Who still buys jazz albums?’, ‘Which age group listens to it the most?’, and others, will certainly pop up in your mind. So, this time, we tried to explore these questions to delve a little deeper to check out who listens to jazz music the most besides the collection of big band and swing music.
If you want to stay glued to a musicradio station that plays endless jazz and swing music, Swing Street Radio is just the right place!
Who listens to jazz music?
In the USA itself, about a third (34%),or roughly 63 million listen to jazz music and are quite in love with it. Let us take a look at the other categories of listening to jazz music.
● Gender
Lately, the 2008 Survey of PublicParticipation in the Arts by the National Endowment for the Arts found that 52% of live jazz audiences are female and 48% are male. So, this research shows that there is not any sizable gender gap among jazz audiences. Both males and females are almost equally interested in listening to jazz music. Which is quite commendable!
● Age
In 19 communities, the majority ofjazz ticket buyers are middle-aged, male, and extremely well educated. Only 17%, on average, are under 45, and 80% are white. It is possible that the information, which was accumulated in the summer and autumn seasons of 2010 through a survey, tends to reflect the audiences at the institutions where it was gathered. However, jazz music is still largely listened to by the older generations even though the younger generations’ fondness for jazz is simply undeniable.
● Students
16% of the 16,000 students polledrecently admitted to listening to jazz. Students, especially high-school goers and college scholars, are likely to explore jazz owing to the multiple co-curricular activities they participate in. In fact, the summer and winter music festivals witness impressive numbers of students participating in the jazz genre.
What is the sales percentage of jazz music?
Jazz only makes up 1.1% of overallsales, with physical album sales accounting for 25% of its revenue. In contrast, R&B and hip-hop generate nearly 28% of total sales but only 4% of those sales come from physical albums (91% of their sales come from streaming). Jazz still continues to be in the league.
Just for Keeps!
From 2013 to 2019, there was aslight decline in jazz music concert attendance in Italy. By 2019, attendance at jazz music concerts had decreased by about 74 thousand from its 2013 high of about 109 thousand. To mitigate the effects of the coronavirus, many concerts were postponed or had a limited number of attendees in 2020, which is when attendance fell most dramatically. (Source: Statista)
61% of people who watch jazz ontelevision and 76% of people who attend jazz performances also listen to jazz on the radio. A third of jazz record listeners also go to live performances. And admirers of jazz are hopeful that these numbers will skyrocket soon!
Final words: Swing Street Radio has been quite observantabout its listeners and we are proud to tell you that our jazz music listeners are ardent fans of jazz. So, we have a footfall of several types of people, coming from different backgrounds, ages, etc. but what is common among all of them is that they are die-hard fans of jazz music. For all of them, we play the top jazz tracks only on Swing Street Radio, the best jazz music radio station USA.
